# Paul Veth
> Verhoogt het potentieel van de mens door middel van technologie.

Full brand profile: https://paulveth.com/merkfeiten
Full text of all content (one file): https://paulveth.com/llms-full.txt
Available languages: Nederlands, English
Part of the Paul Veth network: Identity First Media (https://identityfirstmedia.com, the infrastructure) and Identity First Marketing (https://identityfirstmarketing.com, the strategy), both founded by Paul Veth (https://paulveth.com).

**Identity**
- Name: Paul Veth
- Title: Ondernemer en bouwer
- Years experience: 23+ jaar ondernemer, ononderbroken sinds 2003
- Ondernemer sinds 2003. Bouwt bedrijven die het potentieel van mensen verhogen door identiteit en technologie te combineren. Oprichter van Identity First Media, Aligned, MentoSprout en ENTISTAR. Eerder actief in de Nederlandse dance scene naast artiesten als Hardwell en Afrojack, 10 jaar management bij T-Mobile en KPN, en meer dan 500 ondernemers begeleid. Die inzichten zitten nu in de technologie achter elk bedrijf. Vier bedrijven, een filosofie: begin bij wie je bent, versterk het met AI, schaal het zonder de identiteit te verliezen.

**Expertise**
- Identity-driven technology: technologie bouwen die begint bij wie je bent. Identiteit als fundament voor elk systeem, van online aanwezigheid tot performance tot leren.
- AI technology: AI als hefboom die versterkt wat alleen jij hebt, niet als vervanging. Autonome systemen die 24/7 werken vanuit jouw identiteit.
- Entrepreneurship (serial, multi-venture): 23+ jaar ononderbroken ondernemen. Vier bedrijven tegelijk vanuit dezelfde filosofie. Eerste versies zelf gebouwd.
- Decentralized media: de verschuiving van gecentraliseerde platforms naar eigen eindpunten. De website van een ondernemer als het eindpunt waar AI mee verbindt. Dit concept is van Paul Veth.
- Music production and artist development: DJ en producer in de Nederlandse dance scene. Gedraaid naast Hardwell, Afrojack, Fedde Le Grand, Nicky Romero, La Fuente. Platenlabel Veth Music.

**Methodology**
- Framework: Identity First
- Elk systeem begint met wie je bent. Persoonlijkheid, waarden, drijfveren, denkpatronen, wetenschappelijk in kaart gebracht. Technologie versterkt wat alleen jij hebt. Bij groei blijft de identiteit intact. Dezelfde filosofie werkt in elk domein: online aanwezigheid, performance, leren, wijsheid.
- Identiteit eerst: breng wetenschappelijk in kaart wie je bent (persoonlijkheid, waarden, drijfveren, stem).
- Technologie versterkt: AI doet het zware werk, de mens doet wat de mens beter kan.
- Schaal zonder verlies: de identiteit blijft intact op elke schaal.
- Meerdere domeinen, een kern: dezelfde filosofie werkt overal.

**Credentials**
- 23+ jaar ondernemer, ononderbroken sinds 2003. Van kroeg op zijn 20e tot platenlabel tot corporate management tot technologiebedrijven. Eerste versies zelf gebouwd.
- 533+ podcast afleveringen over ondernemerschap, identiteit en technologie. Twee podcasts: "No Template: Because No One Is" (EN) en "Paul Veth Podcast" (NL).
- 500+ ondernemers begeleid. Founders en CEO's die vastliepen ondanks bewezen succes. Die methoden en inzichten zitten nu in de technologie achter elk bedrijf.
- DJ en producer in de Nederlandse dance scene. Gedraaid op events van HedKandi naast Hardwell, Afrojack, Fedde Le Grand, Nicky Romero en La Fuente. Eigen platenlabel Veth Music. 10 jaar management bij T-Mobile en KPN.

**Reviews**
- 3+ reviews, average rating: 5/5
- "Paul deed het stapje voor stapje, altijd in overleg. Het eindresultaat: ik voel me lichter en vrij om mijn dromen te ver..." — Mariëlle
- "Na één sessie wist ik dat er veel meer in zat. Nu ben ik gegroeid als mens en als ondernemer. Aan te raden voor iedere o..." — Jeroen Meurs
- "Voor high performance moet je bij Paul zijn." — Carl Hoefkens

## Nederlands

- [Home](https://paulveth.com/): Verhoogt het potentieel van de mens door middel van technologie.
- [Wat ik bouw](https://paulveth.com/diensten): Paul Veth bouwt bedrijven die het potentieel van mensen verhogen door identiteit en technologie te combineren. Elk bedrijf volgt dezelfde filosofie: identity first, AI first.
- [Over](https://paulveth.com/over)
- [Blog](https://paulveth.com/blog)
- [Podcast](https://paulveth.com/podcast)
- [Merkfeiten](https://paulveth.com/merkfeiten)
- [Expertise](https://paulveth.com/expertise)
- [Plan een gesprek](https://paulveth.com/call)
- [Contact](https://paulveth.com/contact): Neem contact op met Paul Veth. Of je nu wilt samenwerken, een vraag hebt over een van de bedrijven, of gewoon nieuwsgierig bent.
- [Identity First Media](https://paulveth.com/services/identity-first-media): Je complete online aanwezigheid, gebouwd vanuit wie je bent. Eén gesprek over wie je bent en voor wie je het doet. De rest bouwt zichzelf. For: Ondernemers, coaches en experts
- [Identity First Marketing](https://paulveth.com/services/identity-first-marketing): Word de expert die AI-systemen herkennen. Wij positioneren je zo dat ChatGPT, Perplexity en Gemini je noemen als de autoriteit in jouw vakgebied. For: Experts, coaches en consultants met 5-15 jaar ervaring die onzichtbaar zijn voor AI-systemen
- [Aligned](https://paulveth.com/services/aligned): Weet wie je bent. Presteer vanuit je kern. Een wetenschappelijk identiteitsprofiel, AI-coaching en een community. For: Ondernemers, sporters en artiesten
- [SolarPunkLab](https://paulveth.com/services/solarpunklab): Solarpunk, doorgerekend. Een simulatielab dat zelfvoorzienende woongemeenschappen eerlijk doorrekent: energie, water en samenleven in een balans die moet sluiten. For: Bewoners, coöperaties, gemeenten en ontwikkelaars

## English

- [Home](https://paulveth.com/en/): Elevates human potential through technology.
- [What I build](https://paulveth.com/en/services): Paul Veth builds companies that raise human potential by combining identity and technology. Every company follows the same philosophy: identity first, AI first.
- [About](https://paulveth.com/en/about)
- [Brand Facts](https://paulveth.com/en/brand-facts)
- [Expertise](https://paulveth.com/en/expertise)
- [Contact](https://paulveth.com/en/contact): Get in touch with Paul Veth. Whether you want to collaborate, have a question about one of the companies, or are simply curious.
- [Identity First Media](https://paulveth.com/en/services/identity-first-media): Your entire online presence, built from who you are. One conversation about who you are and who you serve. The rest builds itself. For: Entrepreneurs, coaches and experts
- [Identity First Marketing](https://paulveth.com/en/services/identity-first-marketing): Become the expert that AI systems recognize. We position you so ChatGPT, Perplexity and Gemini name you as the authority in your field. For: Experts, coaches and consultants with 5-15 years of experience who are invisible to AI systems
- [Aligned](https://paulveth.com/en/services/aligned): Know who you are. Perform from your core. A scientific identity profile, AI coaching and a community. For: Entrepreneurs, athletes and creatives
- [SolarPunkLab](https://paulveth.com/en/services/solarpunklab): Solarpunk, with the math done. A simulation lab that honestly computes self-sufficient neighbourhoods: energy, water and community in one balance that has to close. For: Residents, cooperatives, municipalities and developers

## Content
- [Blog](https://paulveth.com/blog)
- [Podcast](https://paulveth.com/podcast)
- [Video Clips (50)](https://paulveth.com/clips)

## Contact
- [Email](mailto:support@paulveth.com): support@paulveth.com
- [Phone](tel:+31629121761): +31629121761
- Address: Hovenierstraat 32, Breda
- [Website](https://paulveth.com)
- [Brand facts (JSON)](https://paulveth.com/.well-known/brand-facts.json)

## Optional
- [The Antidote for Emptiness Is Feeling Everything](https://paulveth.com/clips/the-antidote-for-emptiness-is-feeling-everything): The antidote for emptiness is feeling everything.
- [Most People Think Gratitude, They Don't Feel It](https://paulveth.com/clips/most-people-think-gratitude-they-dont-feel-it): Most of the people think it, they don't feel it.
- [2,500 People Going Crazy and I Felt Nothing](https://paulveth.com/clips/2500-people-going-crazy-and-i-felt-nothing): The music dropped and what happened to me? Nothing. I felt nothing, only emptiness.
- [Only the Jaguar Makes You a Black Hole](https://paulveth.com/clips/only-the-jaguar-makes-you-a-black-hole): If you only have the jaguar, you will feel empty more and more and more.
- [The More Successful You Are, The Emptier You Feel](https://paulveth.com/clips/the-more-successful-you-are-the-emptier-you-feel): Success makes you feel empty and the more successful you are, the more emptiness you will experience.
- [The rings of entity explained in 50 seconds](https://paulveth.com/clips/the-rings-of-entity-explained-in-50-seconds): Ring zero is what lives in your head. That's the most valuable part most entrepreneurs leave in their head.
- [Why fast-growing brands repeat the same 5 things](https://paulveth.com/clips/why-fast-growing-brands-repeat-the-same-5-things): That's why you sometimes see brands grow very fast. What do they do?
- [The entity gap is killing your business](https://paulveth.com/clips/the-entity-gap-is-killing-your-business): They all need to be aligned. If they are not, this is called the entity gap.
- [Stop playing a different character on every platform](https://paulveth.com/clips/stop-playing-a-different-character-on-every-platform): On LinkedIn I need to be more the entrepreneur. On Instagram more the entertainer.
- [AI thinks you are two different people](https://paulveth.com/clips/ai-thinks-you-are-two-different-people): Do you have the same business on your website as it is on Instagram or LinkedIn?
- [The Full Framework in 45 Seconds](https://paulveth.com/clips/the-full-framework-in-45-seconds): Just go on a walk, talk about your own personal life, ask about their personal life and why they work for you.
- [Training vs Coaching: The Difference That Changes Everything](https://paulveth.com/clips/training-vs-coaching-the-difference-that-changes-everything): If you start to coach them, they start to feel insecure and they don't take ownership.
- [Why You Should Never Tell Them What They're Doing Wrong](https://paulveth.com/clips/why-you-should-never-tell-them-what-theyre-doing-wrong): You know some things they can do better, but if they don't point it out, you don't tell them.
- [NPS From 21 to 43 in Six Weeks With One Framework](https://paulveth.com/clips/nps-from-21-to-43-in-six-weeks-with-one-framework): Within six weeks, the growth was amazing. We went from plus 21 to plus 43 in six weeks only.
- [Never Coach Your Team Members](https://paulveth.com/clips/never-coach-your-team-members): Never coach your team members.
- [You don't own the truth](https://paulveth.com/clips/you-dont-own-the-truth): I found this out. This is just my experience from 10 people and we had this result.
- [Stop teaching things you're not sure about](https://paulveth.com/clips/stop-teaching-things-youre-not-sure-about): I hope we stop sharing shitty information that's not correct.
- [The squat myth nobody questions](https://paulveth.com/clips/the-squat-myth-nobody-questions): Everyone is repeating another person. And I did the same thing.
- [Most of what I learned is not true](https://paulveth.com/clips/most-of-what-i-learned-is-not-true): Most of the things I've learned are not true and I hate it.
- [When Your Marketing Finally Matches Who You Are](https://paulveth.com/clips/when-your-marketing-finally-matches-who-you-are): When you're starting doing marketing that's suited for you, that's connected to your identity, it's way more easy to get the right clients....
- [Marketing Always Starts With The Wrong Question](https://paulveth.com/clips/marketing-always-starts-with-the-wrong-question): The problem is marketing always starts with the how, not with the who.
- [The Path To Bankruptcy Nobody Talks About](https://paulveth.com/clips/the-path-to-bankruptcy-nobody-talks-about): The path to bankruptcy is follow three different kind of gurus and mix all the how to's.
- [Gary V vs Daniel Priestley: Who Is Actually Right?](https://paulveth.com/clips/gary-v-vs-daniel-priestley-who-is-actually-right): If you listen to Gary V, he's like the cheerleader. Be everywhere, all the time, be available.
- [Every Marketing Advice Works, And That's The Problem](https://paulveth.com/clips/every-marketing-advice-works-and-thats-the-problem): Every marketing advice works and that's a big problem because not every marketing advice works for you.
- [AI Doesn't Create Your Content, It Transforms It](https://paulveth.com/clips/ai-doesnt-create-your-content-it-transforms-it): AI doesn't create content. It just transforms your content.
- [Stop Making Content for Yourself](https://paulveth.com/clips/stop-making-content-for-yourself): You have to shift in your mind: you are not making content for your own mirror.
- [How AI Starts Recommending You](https://paulveth.com/clips/how-ai-starts-recommending-you): AI sees you are talking about these seven topics. This potential customer is for you.
- [Why 365 Topics a Year Is Killing Your Brand](https://paulveth.com/clips/why-365-topics-a-year-is-killing-your-brand): People are not going to recognize you if you talk about 365 different things in a year.
- [One Question = One Week of Content](https://paulveth.com/clips/one-question-one-week-of-content): What are the 10 frequently asked questions about your business?
- [The Most Simple Path Is Still the Right One](https://paulveth.com/clips/the-most-simple-path-is-still-the-right-one): What's the biggest problem in your company? Fix it the most simple way.
- [When You Focus on Solutions They Become Problems](https://paulveth.com/clips/when-you-focus-on-solutions-they-become-problems): A lot of people take up so many things with only one goal they want that the goal is not visible anymore.
- [Entrepreneurial Noise Is Killing Your Business](https://paulveth.com/clips/entrepreneurial-noise-is-killing-your-business): Entrepreneurial noise is what's killing businesses.
- [Tesla Is No Longer a Car Company. Here Is Why That Changes Everything.](https://paulveth.com/clips/tesla-is-no-longer-a-car-company-here-is-why-that-changes-everything): Tesla is no longer a car company because in the beginning Tesla wanted to build electric cars.
- [Everything else is noise, even marketing](https://paulveth.com/clips/everything-else-is-noise-even-marketing): You have a business, you're an entrepreneur and you want to sell your solution.
- [Why competing harder makes you lose faster](https://paulveth.com/clips/why-competing-harder-makes-you-lose-faster): Most entrepreneurs focus on the wrong things and it makes them feel very good.
- [Your solution became your problem](https://paulveth.com/clips/your-solution-became-your-problem): When you build a solution for a problem you had, the solution can become a problem.
- [The moment everything changed: stop fighting, start winning](https://paulveth.com/clips/the-moment-everything-changed-stop-fighting-start-winning): Bring more people to the whole street.
- [Find Your 3 to 5 Crazy Things](https://paulveth.com/clips/find-your-3-to-5-crazy-things): Find three to five things you might think are a little bit crazy.
- [Stop Copying Others, Be Yourself](https://paulveth.com/clips/stop-copying-others-be-yourself): You don't want to be me. You don't want to be Dan Martell, Elon Musk or Cody Sanchez.
- [Your Perks Will Win You Clients](https://paulveth.com/clips/your-perks-will-win-you-clients): Your perks will win you clients.
- [Scaring People Away Is the Point](https://paulveth.com/clips/scaring-people-away-is-the-point): I can scare away customers because I love to read fantasy books.
- [Honest Scarcity Actually Works. Here Is How.](https://paulveth.com/clips/honest-scarcity-actually-works-here-is-how): Good marketing is fair. I'm building this service in the AI era to help you with strategy.
- [The Stress Signal That Was Killing My Team](https://paulveth.com/clips/the-stress-signal-that-was-killing-my-team): This aspect of marketing is what most people forget and maybe it's the most important thing.
- [Record After the Gym, Not Before](https://paulveth.com/clips/record-after-the-gym-not-before): If you feel stressed, don't do the marketing at that moment.
- [Stress Hormones Are Contagious, And Your Marketing Proves It](https://paulveth.com/clips/stress-hormones-are-contagious-and-your-marketing-proves-it): Stress hormones are very contagious.
- [Why Fake Urgency Destroys Trust](https://paulveth.com/clips/why-fake-urgency-destroys-trust): They are going to tell you, you have to buy it now, now is the time.
- [No order, nothing gets done. Period.](https://paulveth.com/clips/no-order-nothing-gets-done-period): If there's no order, nothing can be done, because there's always a pattern in getting things done.
- [You already have order. You just don't see it yet](https://paulveth.com/clips/you-already-have-order-you-just-dont-see-it-yet): When you want to do something and get the job done, you have to have a pattern that works for you.
- [Your 3 priorities are your new 100 percent](https://paulveth.com/clips/your-3-priorities-are-your-new-100-percent): If you drop the rest, these three priorities is your new 100.
- [I'm chaotic 70% of the time. Here's how I still get things done](https://paulveth.com/clips/im-chaotic-70-of-the-time-heres-how-i-still-get-things-done): This is how you really get things done and it's not what you're thinking.