Aflevering #482
AI Is Niet Slim - Zo Versterkt Het Jouw Stem
AI denkt lineair, niet non-lineair zoals jij. Gebruik jouw identiteit als input en AI versterkt jouw intelligentie met schaalsnelheid.
10 min
Belangrijkste inzichten
- Begrijp dat AI niet intelligent is - het denkt lineair en maakt nooit de onverwachte verbanden die jij maakt. Gebruik dat als voordeel, niet als beperking.
- Gebruik altijd jouw identiteit als input. Identity first in, identity first out. Generieke input levert generieke output - jouw stem levert jouw resultaten.
- Eén opname is genoeg om een volledig contentecosysteem te bouwen: podcast, blog, social posts, e-mails en cursussen - allemaal in jouw stem.
- Jouw ideale klant spiegelt jouw identiteit. De taal die bij jou past trekt automatisch de juiste mensen aan en stoot de verkeerde af.
- Werk AI-first in je systemen maar identiteit-first in je input en output. Zo schaal je jezelf, niet een versie van iemand anders.
Tijdstempels
00:00AI is geen intelligentie - waarom niet
00:56Hoe AI-geheugen en context werken
02:20Lineair vs. non-lineair denken
03:37Identity First Media - het concept
05:16Identity first in, identity first out
05:49Wat één opname allemaal genereert
07:21Cursussen bouwen en publiceren in minuten
09:18Jouw klant spiegelt jouw identiteit
10:11Afsluiting en volgende stap
Shownotes
AI is niet intelligent - en dat is het punt
AI denkt lineair. Het maakt nooit onverwachte verbanden. Paul geeft het voorbeeld: als hij aan voetbal denkt, kan hij via keeper spelen uitkomen bij zijn periode als dj, ongezond eten en gewichtstoename. AI doet dat nooit. Het zoekt altijd binnen de context die jij geeft, niet daarbuiten.
Dat betekent: AI versterkt wat jij erin stopt. Niet meer, niet minder. Gooi er generieke input in, je krijgt generieke output. Gooi er jouw identiteit in, je krijgt jouw stem op schaal.
Identity First: het principe achter het platform
Paul bouwt over een jaar aan het Identity First Media-systeem. Het principe is simpel:
- Identiteit als input - jouw stem, inzichten, toon, karakter
- AI als versterker - structuur, snelheid, distributie
- Identiteit als output - alles klinkt als jij, trekt jouw klanten aan
Eén opname levert het volgende op:
- Een volledige podcastaflevering inclusief pagina, geoptimaliseerd voor AI-zoekmachines
- Een blogartikel
- 3 tot 5 korte video's met ondertitels
- LinkedIn-posts, Instagram-posts, TikTok-captions, 5 tot 10 berichten voor X
- E-mails of e-mailreeksen naar je mailinglijst
- Cursusmodules op basis van 2 tot 3 video's - direct publiceerbaar op je website
Jouw ideale klant lijkt op jou
Wat Identity First Media ontdekte tijdens het mappen van ondernemersidentiteiten: jouw ideale klant spiegelt jouw identiteit. Niet identiek, maar nooit het tegenovergestelde. Dat betekent dat de taal die bij jou past, automatisch de juiste mensen aantrekt. En de verkeerde klanten afstoot - precies zoals het hoort.
AI in deze tijd
Paul vergelijkt het met de uitvinding van de microfoon en de versterker. Eerst kon je meer mensen bereiken. Toen nog meer. Nu verveelvoudig je je bereik met AI - maar alleen als je jouw stem als fundament gebruikt. Zonder identiteit schaalt ruis. Met identiteit schaal je jezelf.
Meer weten of aan de slag: identityfirstmedia.com
Onderwerpen
AI voor ondernemersidentity first mediacontent schalen met AIAI identiteit ondernemerstem versterken AIcontent creatie automatiserenAI podcast platformondernemer personal brand AIidentity firstAI niet intelligent
Volledig transcript
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0:00
Artificial intelligence is not intelligence. People think it is, and I know why they think it is, but it's not yet. To be honest, sometimes for me, it feels like it's intelligent. Last week I was coding for our platform and we say it's an intelligent layer we are building. It's finished enough.
0:28
We are releasing this week. But I told it to test something and it tested it in a way I was like, wow, that's amazing. This must be intelligence. But suddenly I realized that maybe three days earlier, I tested something else in the same way. And I told it, I told AI to remember the way of testing this.
0:56
So it just picked up what I said to remember. But for me, it was three days later and I was not thinking about it. I told it to save it and it picked it up and I was like, wow, but it's not intelligent yet. It's easy to think it is because we can give it a big memory and we can tell it to focus on the parts of the memory when it's needed to to focus on that part. And that's how our brain works as well.
1:31
That's why we can sometimes remember things and sometimes we have problems remembering things. But if we have like a trigger point to remember something, it's always easy to remember. So if we build in trigger points for AI, it will always remember where to look. And that's amazing. So people are talking about context window.
1:56
Yeah, within the context it knows everything. But out of context, you can give it like cards, flashcards to say, Okay, if we are talking about this, you have to look over there. If we are talking about this, you have to look over there. So it's not intelligent yet. But what I believe and what I see is it amplifies yours, your intelligence.
2:20
It's really easy to build AI as if it's intelligent, so it can amplify your intelligence. If you ask AI something and you want it to be intelligent, it's never going to be because it's not thinking about the things you don't mention. So within your context, it's always searching in a linear way. It's never nonlinear. So we can think in connections.
2:56
So if I am thinking about soccer, when I was a goalie in the past, I can think about, Okay, when I was a goalie in the past, I was 19 years old. And then suddenly I became a DJ and I stopped playing football and I start becoming a very good DJ, yes, but also eating a lot of unhealthy snacks in the night and drinking a lot of alcohol, so I became very fat. So when I'm thinking about soccer, I can also think about being fat. Well, AI never thinks in that way. So it's really normal that to say that AI is not intelligent yet.
3:37
But if we give it this context, it can sound intelligent. And that's amazing. That's why we, Identity First Media, we've built an intelligent layer for entrepreneurs. So if an entrepreneur inserts his or hers intelligence to our intelligent layer, the output is brilliant. Now it's very intelligent output, but it's still linear to what the entrepreneur is.
4:12
But it's in such a way linear that it's scaling so fast. I will tell you exactly what we did. We built an intelligent layer to find out the identity of the entrepreneur, including tone of voice and some other stuff. I'm building this for over a year now because I was identity architect. I helped entrepreneurs in their mindset.
4:41
I helped them grow to scale as a business person, and also within their companies, the structures, the patterns. And from there, we built a very intelligent system to find out the identity of the entrepreneur, including tone of voice and some other things. And we build it like this identity engine for entrepreneurs. And what it does, that's the identity first input. I believe in this.
5:16
You put in your identity, your voice, your input, human, then AI is going to work and the output is identity first as well. So identity first in, identity first out, AI first in the structure that amplifies a lot. So what you can do with identity first media is very simple. You record one video or audio or just text brain dump from you, not not AI slob. That's really bad.
5:49
Your intelligent insights, you put it in our system. And what it does, it creates a podcast, the podcast page, all optimized for AI, so AI will get to know you. Also in the background, not on the front screen for the public pages to read also in the background. A blog article, it creates that as well. It creates for ten minute video, three to five short videos, including subtitles, grammar checked.
6:27
It's nice. It creates LinkedIn posts, Instagram posts, TikTok captions for the reels, tweets or access, I don't know how to pronounce it now, five to 10, because we want you to be known for grok as well. It's important to be known by Grock. So all that stuff. Also, you record one, two or three videos, you can tell our system, okay, make a course out of it.
7:02
So you upload three videos. It makes a course out of it with three, four, five modules, few lessons per module. You say, okay, publish. This is the price and boom, it's on your website immediately. So your customers can get your value and you get the money.
7:21
It's really fast, really simple. And it really amplifies your intelligence. I forget something. You can also talk to AI within our system. You get an assessment live on your website or a landing page.
7:39
And from that video I mentioned earlier, you can also send it to your mailing list, not the video, but it distracts, extracts, I need to say, all the knowledge. You can enrich it with your knowledge base inside our system and you can send one email to your mailing list or maybe three or five in a sequence. Everything's possible. But I believe it's only possible because we build it in an intelligent way, because AI itself is not intelligent. It cannot think for itself.
8:16
So you have to explain how it needs to react. If you give it a lot of intelligence and you insert your intelligence, then it amplifies your voice, your words, that your identity, that what you are known for or want to be known for, because it's always connected to your business. And what we found out that's great, that because we we bring, we map your identity, we see that your ideal customer looks a lot like you. Not exactly like you, because that will be boring, but your ideal customer is never someone who's the totally opposite of you. So when we found this out, the language you use is always when you use your unique own voice, it's always best to attract the right customers for you.
9:18
So another entrepreneur will attract other customers that doesn't suit you. They they don't match with you. And it's okay. You you will attract the right ones and you push away the bad customers. For you, there will be good customers for other entrepreneurs.
9:40
So that's amazing. And I believe in this time, in this AI first economy, this is what we need. You need to work AI first and identity first. AI first in the systems to amplify, to accelerate your output, but identity first in input and output. So you keep your own voice, like the microphone when it was invented, you could reach more people.
10:11
Then came the Amplify, you can reach more people. Now we have AI, you can reach much more people if you use it. So if you want to use the system, if you have any questions, or you think, okay, I need this, please send me a message or go to identityfirstmedia.com and see for yourself.
Veelgestelde vragen
Is AI echt intelligent?
Nee - AI denkt lineair, nooit non-lineair. Het maakt geen onverwachte verbanden zoals mensen doen. Binnen de context die jij geeft zoekt het goed, maar het denkt nooit buiten die context. Het versterkt jouw intelligentie, het vervangt die niet.
Wat is het Identity First principe?
Identity first betekent: jouw identiteit, stem en inzichten gaan als input het systeem in. AI versterkt die input en de output klinkt altijd als jij. Generieke input levert generieke content. Jouw stem als fundament levert content die jouw ideale klanten aantrekt.
Wat kun je maken met één opname in Identity First Media?
Eén opname genereert een volledige podcastaflevering, blogartikel, 3 tot 5 korte video's met ondertitels, LinkedIn-posts, Instagram-posts, TikTok-captions, berichten voor X en e-mailreeksen - allemaal in jouw stem, klaar voor publicatie.
Waarom lijkt mijn ideale klant op mij?
Identity First Media ontdekte dit patroon bij het mappen van ondernemersidentiteiten: jouw ideale klant spiegelt jouw identiteit. Niet identiek, maar nooit het tegenovergestelde. Jouw eigen stem trekt automatisch de mensen aan die bij jou passen en stoot de verkeerde klanten af.
Hoe bouw je snel een cursus met AI?
Je uploadt 2 tot 3 video's in het systeem, geeft aan dat je er een cursus van wilt maken en het platform genereert modules, lessen en structuur. Je stelt de prijs in, publiceert en de cursus staat direct op je website. Geen technische kennis vereist.
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