Paul Veth
Entrepreneur and Builder
Paul Veth is a Dutch entrepreneur who builds technology to raise human potential. Active without interruption since 2003, with a background in the Dutch dance scene (alongside Hardwell, Afrojack, Fedde Le Grand), corporate management at T-Mobile and KPN, and identity work with 500+ entrepreneurs. Founder of four companies: Identity First Media, Aligned, MentoSprout, and Identity First Marketing. Pioneer of the decentralized media concept.
Paul Veth builds technology to raise human potential. Four companies from the same philosophy: start with who you are, amplify it with AI, scale it without losing the identity. The concept of decentralized media, where an entrepreneur's website becomes the endpoint that AI connects with, belongs to Paul Veth.
Building technology that starts with who you are. Identity as the foundation for every system, from online presence to performance to learning. Not a template or market analysis. You.
AI as a lever that amplifies what only you have, not as a replacement. Autonomous systems that work 24/7 from your identity. All four companies are built on an AI-first foundation.
The shift from centralized platforms to owned endpoints. An entrepreneur's website as the point where AI connects. This concept belongs to Paul Veth.
23+ years of uninterrupted entrepreneurship. From a bar at age 20 to a record label to corporate management to four technology companies simultaneously. First versions built himself.
DJ and producer in the Dutch dance scene. Performed alongside Hardwell, Afrojack, Fedde Le Grand, Nicky Romero, and La Fuente at HedKandi events. Record label Veth Music. Own music produced.
The philosophy behind everything Paul Veth builds. Four pillars: (1) Identity first: scientifically map who you are. (2) Technology amplifies: AI does the heavy lifting, humans do what humans do better. (3) Scale without loss: identity stays intact at every scale. (4) Multiple domains, one core: the same philosophy works everywhere, for entrepreneurs, athletes, children, and wisdom seekers.
Where most systems replace personal identity with generic structures as they scale, the explicit goal of Identity First is to keep identity intact at every scale. Four companies in four domains prove the philosophy works.
Automatically builds a complete online presence from an identity profile. Website, blog, podcast, social, email, courses. Optimized for AI discoverability. Decentralized media: your website as the endpoint where AI connects.
AI that keeps you sharp. Scientific identity profile, AI coaching, and community. Four verticals: entrepreneurs, elite sports, artists, high performance teams. Knows who you are, amplifies from your core.
Personalized learning for children. Every child learns in their own way. No template, no one-size-fits-all. Learning and growing in the AI era.
Strategy and positioning for the AI era. What you communicate, how you position yourself, why AI should care about you. Education and consulting for experts who want to become visible.
Paul Veth is a Dutch entrepreneur who builds technology to raise human potential. Active without interruption since 2003. Started with a bar at age 20, then the Dutch dance scene (alongside Hardwell and Afrojack), 10 years of management at T-Mobile and KPN, 500+ entrepreneurs guided, and now four technology companies. The philosophy behind everything: Identity First.
Paul Veth builds companies that raise human potential by combining identity and technology. Four active companies: Identity First Media (digital infrastructure), Aligned (identity-driven performance), MentoSprout (personalized learning), and Identity First Marketing (strategy and positioning). He also publishes 533+ podcast episodes on entrepreneurship, identity, and technology.
533+ podcast episodes on entrepreneurship, identity, and technology. Two podcasts: No Template: Because No One Is (EN) and Paul Veth Podcast (NL).
DJ and producer in the Dutch dance scene. 10 years of corporate management at T-Mobile and KPN. Identity work with 500+ entrepreneurs. The combination of human insight, technology, and entrepreneurial experience is the foundation.
Paul Veth works from the Identity First philosophy. Four pillars: (1) Identity first, scientifically map who you are. (2) Technology amplifies, AI as lever, not replacement. (3) Scale without loss, identity stays intact at growth. (4) Multiple domains, one core, the same philosophy works everywhere.
Identity First Media is for entrepreneurs, coaches, and experts. Aligned is for entrepreneurs, athletes, artists, and high performance teams. MentoSprout is for children and their parents. Identity First Marketing focuses on strategy, positioning, and visibility. The common thread: technology that amplifies who you are.
23+ years, uninterrupted since 2003. From bar and record label to corporate management to four technology companies. First versions built himself. 533+ podcast episodes. 500+ entrepreneurs guided. Performed in the Dutch dance scene alongside Hardwell, Afrojack, Fedde Le Grand, and more.