Your potential starts with who you are.
Elevates human potential through technology.
Who is Paul Veth?
Paul Veth has been an entrepreneur since 2003. After a career as a bar owner, music producer (Veth Music) and manager at T-Mobile and KPN, he developed deep expertise in identity work for entrepreneurs. That knowledge now lives inside the technology behind his companies, each of which starts with scientifically mapping someone's identity and amplifying it with AI.
I was seven when I learned to shut myself down. No emotions. Stay invisible. I built a life that didn't fit. Running a bar at 20. Music label called Veth Music. Management at T-Mobile and KPN. Always building. Always as the wrong version of myself. Until I flipped it. The traits I had buried weren't my weakness. They were my core power. I saw it everywhere. Entrepreneurs performing despite who they are instead of because of who they are. Athletes dimming their talent. Kids forced into a system that doesn't fit. So I started building. Technology that puts identity first. AI that amplifies what only you have. Every company I start follows the same principle: begin with who you are. Not because it's a business model. Because humanity reaches a higher potential when every person does what they're truly great at. Today I keep building on that with Identity First Media, which provides the technology infrastructure, and Identity First Marketing, which provides the strategy.
The patterns that once saved you? They're not your weakness. They're your core power.
Frequently asked questions about Paul Veth
Who is Paul Veth?
Entrepreneur since 2003. Builds companies that raise human potential by combining identity and technology. Previously: bar owner, music producer (Veth Music), ten years in management at T-Mobile and KPN. Always running his own businesses alongside. Now: multiple companies across performance, technology, learning and wisdom.
What does Paul Veth build?
Companies that follow the same core principle. Start with who someone truly is. Amplify that with AI and technology. Scale it without losing the identity. From a system that builds your entire online presence from your profile, to personalised learning for children, to identity-driven performance for entrepreneurs and athletes.
What does 'identity first, AI first' mean?
Two principles that always go together. Identity first: every system starts with who you are. Your personality, your values, your voice. Not a template, not what the market demands. AI first: technology does the heavy lifting. Scale, speed, pattern recognition. Humans do what humans do better. That combination runs through every company I build.
Can I work with Paul?
Depends on what you're looking for. Want your entire online presence built from who you are: check out Identity First Media. Want to know who you are and perform from that core: check out Aligned. Want direct contact: send a message through the contact page.
Wasn't Paul Veth a coach?
I've always been an entrepreneur. Since 2003, without interruption. The identity work I did with entrepreneurs was a phase in that journey. The knowledge I gained is now embedded in everything I build. The technology, the methods, the assessments. Nothing disappeared. It just grew beyond one-on-one.
Stay up to date with what I'm building.
I share weekly through my podcast and newsletter how I think about entrepreneurship, identity and technology. No tips. No hacks. How I see it.