No Template with Paul Veth
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Let Robots Be Robots So You Can Be Human
Robots taking your job is a good thing. If a robot can do your work, that was never really your work to begin with.
7 min 40s
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Robots taking your job is a good thing. If a robot can do your work, that was never really your work to begin with.
When your identity is the foundation and AI builds on top of it, launching a brand takes one day, not months of preparation.
Thought leadership only works when your name is attached to your ideas. Without that link, AI cites your thinking and credits someone else.
Taking full ownership of everything in your life, even what seems outside your control, is where real power and opportunity begin.
Aiming low feels safe but costs you money and hides your solution from the people who need it most.
Sell before you build. Paul validated Identity First Media with mockups, got paying customers first, then built the product in six weeks.
Most business processes exist to solve problems that no longer exist. Eliminate the process before you waste time optimizing it.
Your product isn't selling because you built it before validating demand. Sell first with a landing page, then build what people actually pay for.
Most business problems get worse because entrepreneurs optimize the method instead of questioning whether the method was ever the right one.
You can be AI First and Human First simultaneously because context determines what comes first, not a fixed hierarchy.
The manosphere does not produce real men. It produces powerful boys who live in their heads and never actually feel their own success.
Most problems disappear when you return to the source. Stop solving around the problem. Fix the origin and the output fixes itself.
Every business will become an endpoint for AI orchestrators. The companies that build toward that now will own the future of their industry.
AI feels scary because most people haven't thought it through. Once you understand what it actually is, the fear disappears fast.
AI does not dilute your personal brand. It multiplies your reach while keeping your identity and content quality intact.
The best marketing guru is the one who matches who you are. Stop chasing results. Choose one person, follow them 80-90%, and stay consistent.
AI cannot understand you if your message changes per platform. Same content, different format, is the only strategy that works.
Most entrepreneurs still treat AI like a fancy Google. The ones who learn to build with it now will own the next decade.
Social media algorithms are a trap you don't control. AI discovers businesses through your own website. Build your media hub now.
AI is not intelligent yet. It thinks linearly, never nonlinearly. But it powerfully amplifies your intelligence when you feed it your identity first.
AI does not replace your thinking. It amplifies it. Feed AI your intelligence first, and it returns something far more powerful than any Google search.
Mentally rehearsing worst-case scenarios stretches your brain, builds real resilience, and makes every challenge between now and worst-case manageable.
Shared responsibility equals no responsibility. Empower your team by assigning clear ownership, setting explicit expectations, providing proper tools, truly letting go, and creating psychological safety.
50% of CEOs feel lonely, and the more successful you become, the more isolated you feel. This isn't weakness—it's a real challenge that requires deliberate action to solve.
Generic delegation advice fails because what you should delegate depends on your unique identity. Tasks that drain your energy must go, while those aligned with your core genius fuel growth.
Stop hiding behind professional facades. Your biggest business breakthrough comes when you dare to be authentically yourself, breaking free from narrow corporate expectations that limit your growth and impact.
Your subconscious childhood decisions about money and success are actively limiting your business growth today. By addressing 8 core belief layers, you can unlock breakthrough results.
Build an unfair strategic advantage by creating four master prompts that teach AI your identity, methodology, positioning, and tone of voice - transforming generic AI into your personal strategic partner.
Your perceived failures often hide your greatest strengths. Like Max Verstappen's aggressive racing style that cost him points but defines his champion mindset, your authentic traits are your competitive advantage.
Your ego is essential for ambitious goals but must be set aside during reflection and team leadership to enable genuine growth and connection.
You become who you identify with, not just who you spend time with. Strategically surround yourself with A-players who energize and elevate you, while releasing D-players who drain your growth potential.
The story you tell yourself about your past determines your future. Reframe past 'failures' as hidden strengths to unlock exponential business growth and authentic entrepreneurial power.
Breaking revenue plateaus requires fundamentally transforming your identity across five layers: beliefs, emotions, narratives, behaviors, and environment—not just working harder.
Parental advice rarely aligns with your entrepreneurial path because you're not a copy of them. Their perspective keeps you anchored to an outdated version of yourself.
True transformation requires synchronizing all five identity layers: core beliefs, emotions, self-talk, behavior, and environment. Working on just one layer creates temporary change that inevitably collapses back.
True entrepreneurial power comes from taking 100% ownership of everything in your business and life, transforming blame into control and creating unstoppable growth through extreme accountability.
Success isn't about having resources—it's about resourcefulness. Train your brain to ask 'how else?' and unlock possibilities you never imagined existed.
Entrepreneurs often hold onto outdated self-perceptions that no longer match their actual growth, limiting their potential through mental barriers that have already been overcome.
AI's greatest threat isn't technological obsolescence—it's losing your authentic identity. Success comes from anchoring in your core self before implementing AI as a catalyst for your true purpose.
True transformation requires changing all five identity layers—environment, behavior, stories, emotions, and core beliefs—not just surface-level actions that inevitably fail without deeper shifts.
Your feelings are important for direction and connection, but they shouldn't dictate your actions. Focus on what needs to be done, not on how you feel about doing it.
Traumatic experiences create neural pathways that develop unique entrepreneurial superskills—pattern recognition, adaptability, and deep focus—that become competitive advantages when consciously leveraged.
Your business decisions are shaped by your physical and emotional state. When you make choices from fear or stress, you build a limited future. Shift your posture, shift your perspective, shift your business.
Most entrepreneurs become reactive to their business instead of proactive. This episode challenges you to reconnect with your original passion and ask: what would you do if your business disappeared tomorrow?
Rest isn't the solution to entrepreneurial stress. The real antidote is having fun—genuine enjoyment that allows your brain to fully relax while maintaining peak performance.
Loneliness isn't solved by finding understanding people—it's a compass signaling you need to shift your identity, unlock hidden potential, and align with your biggest ambitions first.
Learn two powerful techniques to overcome entrepreneurial loneliness and isolation when facing your biggest challenges, without needing to share everything with others.
Success without self-connection creates loneliness. True fulfillment comes from being present with yourself, transforming isolation into authentic connection and understanding.
Breaking relationship patterns requires decisive action: commit 100% for three months, ask your partner monthly what you can improve, learn each other's love languages, and take the smallest step possible to create movement.
True breakthrough comes from building inside-out: starting with who you are at your core, then why you exist, and only then what you do—creating authentic identity resonance.
Lacking authenticity and trying to please everyone prevented DJ success. Being yourself, understanding your identity, and acting from your core values unlocks your true potential and unique talents.
When someone reacts emotionally out of proportion, view them as a toddler having a tantrum. This mental shift helps you respond maturely instead of defensively.
Your competitive advantage against AI lies in 'slipping of the mind' - the uniquely human ability to make creative, non-logical mental leaps that artificial intelligence will never master.
You can reprogram your emotional responses to triggers by visualizing your future self who has already overcome your fears, creating new neural pathways for growth.
Discover whether you truly believe you're number one through a powerful visualization exercise. Learn to close the gap between your current self and your highest potential by identifying role models and recognizing shared traits.
True leadership isn't about quick career moves but continuous growth. Compound leadership creates lasting impact through learning from mistakes, while linear leadership focuses on short-term results and rapid promotion.
Transform your relationship with money by valuing your time at a premium rate, not to earn it hourly, but to consciously decide which tasks deserve your attention and which should be delegated.
True leadership requires building self-correcting systems through diverse perspectives, regular blind spot assessment, and intentional correction mechanisms that prevent power structures from becoming corrupted by their own foundations.
True transformation isn't found where trauma surfaces, but where it was originally planted in early childhood. The PIS method targets these deep roots for lasting change.
True transformation happens through identity shifts, not incremental improvements. When someone sees your maximum potential with fresh eyes, breakthrough performance becomes inevitable.
Stop focusing on healing past trauma. Instead, recognize that your 'abnormal' behaviors developed from adversity are actually hidden superpowers that can drive extraordinary success and authentic leadership.
Hypnotherapy bypasses your critical mind to unlock solutions stored in your subconscious, transforming trauma into potential and helping you live your maximum life.
Most people only reach 50-60% of their potential due to the RAS filter system in their brain, which blocks opportunities based on limiting beliefs stored in the subconscious mind.
Conscious willpower alone cannot change ingrained behaviors because the unconscious mind is 200,000 times more powerful. True change requires addressing the underlying needs that drive unwanted habits.
Discover the 9 manipulation strategies that keep people trapped in mediocrity and learn the exact counterstrategies to break free and unlock your full potential.
Connecting powerful emotions to your goals dramatically increases achievement speed. When you truly feel why you want something, your entire system mobilizes to make it happen.
You fail to change behavior because your unconscious mind finds greater benefits in your current patterns. Discover what these hidden advantages are and replace them with healthier alternatives to unlock lasting change.
AI is here to stay, and avoiding it is futile. By exploring AI tools like ChatGPT yourself, you'll discover ethical boundaries, practical applications, and ensure you won't be left behind in an AI-driven future.
Coaches who charge appropriately can help more people through diversified offerings—premium one-on-one sessions, group programs, and accessible online content—while sustaining themselves financially and emotionally.
You cannot be hurt by another person - only triggered. What hurts is the story you believe about yourself. Transform relationship conflicts by owning your feelings together.
True entrepreneurial success requires mental flexibility and adaptability. Like a reed bending in the wind rather than breaking, your business and mindset must be elastic to grow sustainably.
Entrepreneurs often resist seeking help due to stubbornness, but taking control of your life instead of being lived by it is essential to prevent burnout, depression, and business failure.
Every satisfying business was built by someone who stopped following the playbook. No Template is the podcast for entrepreneurs who are done copying strategies that were never designed for them. Paul Veth is a serial entrepreneur from the Netherlands who builds companies at the intersection of identity and technology. After 23 years of building businesses, 533+ podcast episodes in Dutch, and working with founders and CEOs who were stuck despite proven success, he discovered one thing: the entrepreneurs who win don't follow templates. They build from who they are. No tips. No hacks. No step-by-step frameworks you'll forget next week. Just honest conversations about what it takes to build a business that fits you, not the other way around. New episodes weekly.
Paul Veth is Identity Architect uit Breda. 23 jaar ondernemer. Van kroeg kopen op z'n 20e tot het management van KPN tot sparringpartner voor directeur-eigenaren van miljoenenbedrijven. Hij werkt met ondernemers die op papier alles voor elkaar hebben maar vastlopen op zichzelf. Zijn aanpak: niet groeien ondanks wie je bent, maar dankzij wie je bent.
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