AI Will Cite You But Not Recommend You

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0Thought leadership is not about having great ideas, it's about being the person who gets repeated, who gets remembered and whose name is connected to that great idea. I really understand how this works because a lot of great thinkers they think about the topic and they are thinking really sharp about it for weeks maybe. And then finally they put in an article and they post it online and they feel good. They feel like, I shared my thoughts. I shared my ID and now it's out there so it can live, it can get reach and people start to understand my ID and think I'm great.

0Now that's just a little bit of a joke, but it's how a lot of thought leaders think. But it's not working in that way. You know why good thinking is almost invisible. It's because when you share a great thought about your field where you are a specialist or an expert about, you share it with your friends. You share it in a business club and people start to remember it, but they start to remember the ID and not you as a person.

0They start to think, yeah, that's amazing. That's a great ID. And then watch what happens. They see some similar or even the same ID online, and if there's a thought leader who puts it in a way that's connected to the name, then suddenly your ID is connected to someone else while you shared your ID for the first time. So that's that's really dangerous for thought leaders.

0And nowadays this is very dangerous because AI can cite you. Even if you thought about, Okay, I'm going to share my thoughts, my ideas, my specialties online on my own website and you're like, Okay, now AI can find them. Yeah, that's the truth, but AI will cite it. But is not connecting your name to it. If you don't use your structured data on your website in the right way, AI will cite you but not recommend you.

0And that's a big problem because your ideas will spread an. Maybe you eventually see some other business owner. Being really successful, Like, okay, they sold their business for millions with your ID. So what can you do about it? You have to connect your name to your IDs and a lot of entrepreneurs don't want to do it because they think they are being like they think it's an ego boost.

0They are like, I don't want to say I'm the best. You don't have to say you're the best, but you have to connect your own name as a founder. You have to record founder stories under your own name and connect it to your IDs. You have to do it in every ring. I work with the rings of entity because entities are so important nowadays for AI to find you and to recommend recommend you and for humans to to read you as well on AI models.

0So entities are amazing and the rings of entities are the DNA of you and your business that lives in your head is ring zero. Ring one, your own domain, your website. That's where the magic starts to happen, because there you can create all the entities, all the structured data on your own website, on your own domain with your own personal name attached to it, and then you have to start sharing this on your own name on your own channels so people can connect your name with your thought leadership IDs into ring two. So LinkedIn, Instagram, Reddit, X, YouTube, Spotify, etc. And then eventually ring three will talk about you in the same way.

0So Ringtree are other platforms or blogs or even of old media. Would say they will talk about you and your business and your thoughts, your leadership thoughts that's connected to your name. And at that moment you have the rings of entity played out. It's like ring zero ring one, your own domain ring to your channels. Ring three people talking about you.

0So that's the full circle, but it's all connected to your name and it is so important that you have you have to do this because there are some ideas. And those ideas are you talking. It's not somebody else in your field, it's you. You have a defendable position about the things you talk about. That's your thought leadership and that's what you have to tell people on your own domain and on other social channels online.

0And I know a lot of entrepreneurs don't want to come online with their ideas and share them, but you have to do it. Otherwise, somebody else will share the same or a similar ID and their name gets connected to it. So they will pop up and they will get your customers. I want this for you as an expert, as an entrepreneur. I don't want you to be the anonymous donor.

0No, I want you to be the thought leader in your field because it's not about being great and being the greatest, it's about you being perfect for your customers because your solution. Deserves customers and your customers deserve you and your solution. So therefore you have to be that thought leader and you don't have to be. Shouting all the time, you don't have to be online every day, a few times a day, no. You just have to be out there.

0But I don't want you to disappear, because if you share your ideas and they are amazing, but you don't connect your name to it, your name will disappear and your idea will live and will find another entrepreneur who gets your clients.