0:000Websites are dead. If you still think you need a new website, you are thinking like it's still 2010. I don't say you don't use your domain anymore, but you have to put something else on your domain, not a website. Let me tell you a story. I supposed to be a DJ and when I was a DJ and I was playing house music, did it with these things: records.
0:280This one is the first pressing of Tiesto's traffic. He played this everywhere, but you have to think this is one song. And when I was a DJ, a house DJ in the club, I played six hours. So I have to had at least 100 of these to bring it to bring the night to an end. And you have to think that I probably had like 400 or 500 of these records with me, with all kind of songs, of course.
1:050So it was a burden when I played at the residency, I can keep my records at that place. But when I went to the club somewhere else, have to bring all of it with me. And that's the old way, because after that, after the records, CDs came, it was much easier. I have just one record bag with CDs. That's it.
1:330And then digital came, USBs and SD cards later on. So just like a wallet, that's it, and a headphone, that's it. And the same thing is happening now with AI because AI makes something clear in our businesses. It's amazing because a lot of businesses. They have so much noise inside the business and all that noise was needed for delivery for.
2:070Making the product or service better, for sales, for maintaining everything. And all that noise had to be done with people and systems. And now there's AI. I believe AI can help your company grow faster and you keep the same amount of people. You also can do the opposite and use AI to get rid of all the people and let AI take care of it.
2:400It's your choice as an entrepreneur. I choose growth always because I like people and I like growth, so the choice is easy. But that's what's happening in our businesses as well, and that's what's happening for our websites as well, because a website was just one thing for our business. And besides a website you had the podcast hosting, you had the email automation, you had the course builder, etcetera. You had so many noise around your business and now you can change one thing and why I think it's a beautiful thing, it's because it helps you to create your own media company on your domain.
3:290That's what we do with Identity First Media. We build your own media company or your own domain. And why is that possible? AI takes care of all the processes. It's not making the input.
3:470It's not creating. It's just reforming what you already created. So that's amazing because. I don't believe in AI generated content. I don't believe in AI generated businesses.
4:100And what I mean with that is I believe they will start to exist, but they have to be started from one seed and that seed will for now be human. Later on, AI can think of businesses and they can get rid of a lot of noise around the world. I'm a really AI optimist and I believe that we are moving to a world of abundance thanks to AI. That's a different video, but because of that I believe in founder led companies where the vision and mission is still really alive from the core of the business. And if that's put into our system, then the media company is born and it's fed weekly and from that process AI is reforming all the content into courses, emails, social posts, podcasts, but it's still the voice of the one who records the video.
5:190It can be the founder and sometimes the Co founder or someone from the team. Everything is possible. But I believe now AI is there. We don't need just a website because a website was just for a human to find contacts or sometimes to look at a blog article or something like that, uh, and to find the services or products. And to be honest, in a few years, AI agents will find the services and products, so therefore you don't need a website anymore.
5:530You need an AI counter. That's what our platform beholds as well. We are an AI counter. It's not used yet because there are not AI agents doing grocery shopping yet, but it will change very fast. So AI agents can come to the websites of our clients and shop.
6:170That's amazing. But that's how the world will look like in a few months or years. And therefore you don't need a website anymore. You don't have to think about the website anymore. You have to think about, okay, this is my media company.
6:320Why media? Media is the only thing that can connect you without you calling or video calling or handshaking another human being. Just what I'm doing right now to reach out and say, hi, I'm Paul. And that's what we need because when there's a human on the other side of the camera in this case, there can be trust. We build trust you by listening to me, that's how trust is built and then we have the phone call and then we see each other and then we hug each other.
7:120And sometimes when you are single and you find someone, start kissing each other. That's how trust is built and relationships are built. And I believe that AI Gets rid of the robots out of us humans, so the robots are taking out robots out of us humans. So humans are left the pure raw humans we are. And from that point we can start to connect.
7:430And the rest is just noise and that noise. Is done, is taken care of by AI, and that's what I believe. That's what I see. You don't need a website, you need a media company. And that media company that makes sure that all the things you want to.
8:050You want your potential and your customers to engage with. That's what you bring together on your own domain, your media hub, your media company. And if you do that in a great way, you can start the movement. Then people will. They will want to do business.
8:300With you because then they find out who you are because you strip all the noise and you can help your customers directly as well, because the media company on your own domain is not the only thing you need. Of course, you still need the delivery of your service or product. And of course also the after sales and relationship building. And a lot of things can be done by AI in that process, but only to make sure the human to human connection is easier, it's faster, Not the connection itself, but it's. It's brought faster.
9:180You are brought faster to another human. You can connect more easy because. There's more time to connect. That's why you don't need a website anymore. You just need to have a media company on your own domain.
