0:000Do you have the same business on your website as it is on Instagram or on LinkedIn? Probably not. Most businesses make this big mistake. They have most of the time, maybe not you, maybe for you it's the other way around, an old website with old information. And then you have an Instagram that's totally up to date.
0:230But if humans and AI are reading your Instagram page and your website, they think you are two persons, two different kind of persons. And when they start to read your LinkedIn, they are like, Okay, they are lost. Who is this person? What is this business for? They all need to be aligned.
0:450If they are not, this is called the entity gap. That's why I work with the rings of entity. This is so important and nowadays easy to do, but they need to be aligned. Otherwise AI or a human starts to read your business on different platforms and is thinking like, what are you selling? Am I your right target audience or target customer?
1:130And if a potential customer customer needs to ask that question, am I the right customer for your business? It's never going to work, of course. And I understand this because it's very difficult if you are doing it in the old manual way, say like the twenty twenty way or twenty ten way, you have to manually update your website, your Instagram, your LinkedIn all the time And what a lot of business people do, a lot of entrepreneurs, they think, but on LinkedIn I need to be more the entrepreneur. And on Instagram I need to be more like, Okay, the entertainer and making nice pictures. And on TikTok I need to dance.
1:590And on my website I just need to give some information. But that sounds different on every channel And that's not working because it starts with you, with who you are as a founder, with who you are in the business. And that's an important thing because if you start with who you are and you make sure your entities are the same on every channel, you start with your own website, rings of entity, ring zero is what lives in your head, your vision, your strategy, your passion, your business, your target target audience, everything. Ring one is your website, you control it. Your website is controlled by you totally, If you have the right partner to build your website, of course, then ring two are your social channels, Instagram, LinkedIn, TikTok, Reddit, X, etc.
3:020And ring three are other people talking about you on their social channels or websites. So this is these are the rings of entity, because for you it's important to understand that the same things you say on your website, your entities, needs to be the same entities on your social channels, and eventually that's a result in ring three. People will start to talk about you the same way as you talk about yourself. And that's key because at that moment a customer of yours can talk to a potential customer of yours and explain very clear who you are, what you do and why your solution is going to help them. It's because the message is clear to everyone and it starts in your head, ring 0, and then you have to put it on your website, ring 1.
4:000But you have to send the same message, the same words, the same entities, the same frameworks, methods. Stuff like that. Who you are, where you are, who you are for. All the entities you can ask AI to help you with writing down your entities for your business and you have to put those on your social channels as well. And you have to repeat it because nowadays most AI models are up to date.
4:310They are going online and search for your business just as humans do. So it's fiftyfifty 50% AI, 50% humans. And they are going to search for your business and you need to be aligned over all your channels. And if you do it like that and you start repeating your frameworks, your methods, your entities at that moment, people start to recognize you. That's why you sometimes see brands grow very fast.
5:020What do they do? They repeat the same things over and over and over again. The same topics, the same five to seven topics. Maybe presented in a different form in another way with a different story. But the core is the same.
5:230These entities are growing very fast because people and AI, they need the repetition. They need to see you are talking about the same things over and over and over again. And it doesn't matter if you are high end luxury car rental service or you are a tailor, or you are an artist or a coach or a trainer. It doesn't matter. You just have to find your own entities and you have to name them consistently over all your channels in the same way.
5:590So rings of entity, ring zero what lives in your head, that's the most valuable part most entrepreneurs leave in their head, but you have to put it on ring one, your own website. It needs to be up to date. After that you place it on 02. Your social channels Instagram, LinkedIn, YouTube, everywhere, and then ring three is the result. People start to talk about you in the same way.
6:280They even start to mention you on Instagram or LinkedIn when they see people having a problem. You are the solution for and that when that happens, it's magic. But it's all about. The core, the entity. Close the entity gap and you will win.
