0:000This is why your product or service isn't selling and I know when I tell you the reason, you will hate it. But, when you adapt to it, you will start selling much faster and much easier as well. So, here's the thing. Most entrepreneurs create a service or product. You already did that or you are building a new one or you have built several products or service services.
0:280But when you do that, you start to suffer for it because you put in effort and time. And then what will happen is you fall in love with the product or service. And when you fall in love, you you neglect all the feedback you get and and the feedback is the best feedback is when you are start selling it and nobody buys it. That's the best feedback. But you ignore this because you fell in love with your product or service and that's the part you hate.
1:010You have to turn it around and I know a lot of entrepreneurs heard this before but they don't adapt it yet. So you probably didn't adapt this method yet, but it's very easy and it's going to help you. And I have two ways to do it. One is more soft, one is more hard. The hard one is the best one.
1:210If you want to do the soft one, that's possible as well. And what's the method? It's very easy. Sell first. First you have to sell it and then you have to create it or build it.
1:340It's like that. It's really an old method. It's working for decades already, maybe even longer, but we don't have the data. But, you have two ways. The soft way is create a landing page with a waiting list.
1:500And when you see people coming into the waiting list for your new product or service, you have to say okay, at 50, at 100, at 1,000. You have to put a put in a number and then it will be successful. So, that's the soft way. The hard way is create a landing page, a button, buy this, let them pay for the whole product or service or maybe some advanced payment. That's both okay, but if people pay, they really want a product or service.
2:260So if you are doing this and you create a landing page, the soft one to the waiting list or the hard one to the buy button, then you will find out, okay, people really want this. That's it. Sell first and then start creating it. I did the same thing with Identity First Media and before Identity First Media, I didn't adapt myself. I I was like like a lot of entrepreneurs falling in love with my services and products.
2:560But with Identity First Media, I turned it around. I created the service and when I created it in my mind, I I thought about it in my mind and I was like, okay, how can I show people what it will look like? And then I found a really fast way to to show it to other entrepreneurs because because it's a business to business product. And we built websites for experts to to be clear. AI visibility is all adapted as well.
3:310It's it's great. I will tell you another time about that product. But I created the product in my head and then I found a way to give an example to entrepreneurs in five or ten minutes. So, for me, it it would took take me five to ten minutes to make a design website, how it's going to look like, and I send it to 20 to 50 people. Hey, here's what this is what I'm building.
4:000This is what I can do for you. Are you interested? And at that moment, I got two entrepreneurs. They said, okay, send me the the bill. And from that moment, I started to build it.
4:140And at that moment I knew, okay, that this is proof of concept. A lot of people wanted it because after the 20 to 50 people, I send it to another 50 people and they start to be interested and engaging with me. So I knew, okay, a lot of people want this. And I want you to do the same thing. Don't over complicate it.
4:370Just create a landing page. Think of a way to make it visual for entrepreneurs because entrepreneurs and customers as well, they want to see something because when you see some something, you can feel it more. You can have the experience more of how it's going to be your solution. How is it going to look and use AI for this. So you ask AI, okay, I want to make a visual of my new product or service so people can can understand what it's meaning for them if they got my solution.
5:170So that's it and you create it and you show it to people on the waiting list, landing page with waiting list or landing page with buy button. And if you do it like that, you immediately immediately will find out that maybe the first, second or third ID you have, maybe even the first 10 IDs you have are not working because nobody's buying it. But could you imagine what will happen if you build it first, all these 10 IDs, and after the tenth you are like, okay, I I I'm quitting as an as an entrepreneur. Whilst when you build the landing pages and you do it like that, you can test 10 IDs in the next ten weeks. That's possible.
6:030So you have data much faster. You can sell much faster. If you let people buy and they pay, you have cash flow to create your product or service. So that's very easy. And if your product or service is good enough, people want to pay for it.
6:210It's just like that. It's just how the market works. It makes me think of a moment I was working at a really big phone company and they invested two years with the whole team to create a new subscription model. So, it was created two years. We we had like this celebration party at the company because we are going to launch it.
6:460There was a big launch campaign on national television, all kind of parties, all shops in The Netherlands were launching it with all banners and stuff. A lot of effort, a lot of time was invested, a lot of money and after three months we have to shut down subscription model. Nobody wanted it. It it it doesn't work that way. They had to sell it first.
7:130They have to ask this customer, okay, do you want this subscription model? What do you think about it? Is it okay if you pay this? Can we try it with you for a discount? And then at that moment, they would find out, okay, people don't want it or the people who wanted it and were trying it, they are not happy or satisfied.
7:370So we don't launch this new subscription model. Think about the effort and time and money it costed for a big phone company that operates not only in The Netherlands, but it was an international campaign. So internationally, all the countries who were launching from the beginning, all the money, all the time. It's crazy. But you do the same thing as an entrepreneur when you have the idea of a new product or service and you are going to create it and make making people warm for it and then suddenly you launch it and nobody wants it.
8:150It's the same thing. So please try this, sell first and then create it. That's it. If you adapt this, you will find out that it's working much faster and much easier. And no, it's still not working that the first next idea you have is going to work.
8:360But if you do it like this, you can iterate and adapt very fast. So you can, like I said, test 10 IDs in ten weeks. And I know for sure if you talk to your customers, then you will you you won't need 10 IDs. You you will score in your third to fifth ID at max. I promise you.
9:020So go try it. Create very fast, very easy landing pages, waiting list or buy button. That's it. Go.
