0:000This week I've launched a brand from scratch. No team, no agency, just me and my system. And most experts, they never launch anything. They wait because they feel the system they use is too heavy. They feel like, okay, I need a new webpage, a waiting list, email automation, build a whole website, and then everything needs to be clear, designed, it needs to be perfect, and it's taking way too long.
0:330I did it in one day. And it's crazy because a lot of experts, they don't lack IDs, you don't lack IDs, you have enough IDs for your customers and your potential customers, but you are just looking up a mountain of work. So this week, one morning, I thought, okay, I want to build this brand. Okay, why? Because I love to do an experiment.
0:580And I love to do experiments and research so I can give value to people and it's not coming from just vision and ideas, it's based in almost like science because I do really good research, honest research. Let me tell you, it's honest research. So I thought, okay, I want to release a brand, build a brand in one day, and when I do that, I will start measuring the outcome. Because we from Identity First Media, we want you as an entrepreneur to be able to have your whole brand, your whole marketing run from only one video a week and all your marketing output is done. It's published as well on all your channels.
1:460And I promise people, okay, we structure the data on your own domain, on your website in a way AI recommends you. So that's what I believe. But I also believe that websites in current form aren't existing anymore in six months or twelve months or they are not necessary anymore. So I thought, okay, let's do this experiment where I build a website on our platform, Identity First Media, that's not made for humans, but only made for AI agents and AI models. So you can visit the website, yeah, you can read, but only you can read just text and code.
2:340That's it. Nothing fancy, no design. So that was my idea. So I said, okay, let's go. And I had the ID, I had the sentence, I registered the name, and then I put it in Identity First Media, and what happened?
2:520Structured data all over the website. The website is there. Not a website with high design, no. It's just a website, like I told you, with text and readable for machines. So it's amazing.
3:060But it's there. And in the afternoon I announced it. I announced the experiment. So it's just how fast production nowadays can go. It's very easy, but there's one important part because the most important part is not production anymore, because when you use AI well, and we do that with Identity First Media, then production is easy and fast and you don't need anyone else, you can just do it.
3:410But you have to understand one thing. You have to know who you are. Because when you know who you are as a founder, as the entrepreneur, as the face, as the personal brand. If you know this and you feed it into the AI and you give it to a great structured AI intelligent system, like Identity First Media is, but there are several, if you feed it who you are and who you are therefore. So we we do in the intake of business discovery, we will find out what your ideal customer is.
4:270I know if you just start a brand, your ideal customer isn't there yet. It's a result of doing business, but still we will find out in the intake the first proposition you will build. And with our whole intake it will take ninety minutes, yes. But if our system knows you, we can build upon who you are so the foundation is there and then it's very easy for production to go with one video. You can create content for for a whole week.
5:030Just what I'm doing right now with this video. It's amazing and you can launch a lot. Can can record three videos a week and you can start launching things. You can send people to waiting lists, to assessments, to your mailing list, to your offers, to your Calendly page, whatever you want. And that's amazing because I believe when you use AI in this way and you really understand who you are and who you are for and what problem you solve, at that moment it's very fast to launch everything.
5:470It's very fast, very easy, and to be honest, it makes you think in a different way because you don't like ideas. You want to test ideas because I have I have three ideas each day for launching a new business or launching a new feature or product or another service, and I can test it very, very fast because AI is building on the foundation I've built and because of that foundation I can release a new brand in one day. It's crazy and I want you to understand this that you don't have to. Iterate before you launch anymore. You just launch and after you've launched you find out is it working or not?
6:390And if it's not working, it doesn't matter. You didn't build for months. No, you just built for a few hours. You launched it and then you find out, Okay, is this working or not? Okay, if not, build the next thing and you can start testing a lot of things till you hit the viral product or service or feature or landing page or assessment.
7:070It can go so fast right now, but you just have to understand. You have to know who you are and what your business is, what your business is for, and it's all connected to who you are. That's why my businesses are called Identity First, Identity First Media, Identity First Marketing. It starts there and if you connect the rest of your marketing onto your identity, it's it's going to accelerate very fast. It's amazing.
