A Big Phone Company Wasted 2 Years on This Mistake

So you have data much faster. You can sell much faster. If you let people buy and they pay, you have cash flow to create your product or service. So that's very easy. And if your product or service is good enough, people want to pay for it. It's just like that. It's just how the market works. It makes me think of a moment I was working at a really big phone company and they invested two years with the whole team to create a new subscription model. So, it was created two years. We we had like this celebration party at the company because we are going to launch it. There was a big launch campaign on national television, all kind of parties, all shops in The Netherlands were launching it with all banners and stuff. A lot of effort, a lot of time was invested, a lot of money and after three months we have to shut down subscription model. Nobody wanted it. It it it doesn't work that way. They had to sell it first. They