Honest Scarcity Actually Works. Here Is How.

That's why I have the waiting list. It's not like, Okay, this is the waiting list, a lot of people want it. No, that's not fair and that's not good marketing. Good marketing is fair, I'm building this service in the AI era, Identity First Marketing to help you with strategy and therefore we have the waiting list. Also for me to see how many people want it, but also to send them messages on the waiting list and ask them questions so I can improve the service. It's just like that. There's no urgency behind