Stop Hoping Your Audience Will Read Your Mind
You have more knowledge than the person whose post you just liked.
1 min 23s
Transcript
You have more knowledge than the person whose post you just liked. So why are they getting booked and you are not? It's very simple. You believe and you hope for that your audience and market are mind readers. But they are not. Because you think, okay, if they understand how good I am, how good my solution is, then they will book me, then they want to work with me. But they are not mind readers. They have to look for the solution somewhere online. So your solution needs to be online. That's why I work with the framework rings of entity. Ring zero is what lives in your head, the DNA of you and your business. That's not visible. You have to make it visible at first at ring one, your website, your own domain, and second, on your social channels, ring two. And third, as a result, other people, 3, will talk about you. But you have to make sure that from your head, from 0, you put it on 1 and 2, your website and your social channels. Because at the moment when you when you make everything visible for your market and audience, they can finally understand how you can help them so they can book you instead of the other person.