Patterns Remember: The Repetition Rule

Most experts don't have a visibility problem. They have a structure problem. Scattered content never becomes memory. That's a problem because that's just how the brain works. For example, my son, 20 old, when I want to teach him a word, I say, for example, this is a chair, then he suddenly starts to learn, okay, this is a chair. But if we visit our neighbors and they have a different chair, then I need to teach him again this is a chair as well. So I say chair, chair, chair. But then we are visiting his grandparents and we come there and there is a different chair as well. So he's like, I don't know what it is. So I start repeating it again, chair, chair, chair. And then suddenly it clicks. After three times it becomes a pattern. That's how our brain works. So it works the same for your content. You have to repeat it over and over and over again to become a memory in your audience's brain. So if you want to be remembered by your audience, you have to repeat in a structured way the same frameworks, concepts, the DNA of your business, your vision, your values, your offers to your audience over and over and over again. You'll start to be tired, but the moment you start to be tired of repeating yourself is the first moment your audience will pick it up. Keep repeating it.