0:000Entrepreneurial noise is what's killing businesses. It's the same mechanics as why Tesla is no longer a car company. Let me tell you this, there are so many distractions in the mind of an entrepreneur when you need to make decisions, when you have to take action. Your mind is just noisy, not because you are overwhelmed, not because you are stressed. These are possible explanations, but the most important part is this.
0:360Let me explain it to you in a simple way. When you want to lose weight. I talk to so many people, they say I want to lose weight, okay, so what's your problem? And they say, yeah, I want to eat cake in the weekend. I said, that's not a problem, you can eat cake and still lose weight.
0:570It's just simple as that, okay, I don't want to train five times a week, okay, first of all, why not? And second of all, okay, that's still not a problem. But you see what's happening, they are finding excuses, there's noise about, okay, what they want, what they really want, how it looks like, what they need to do, stuff like that. Because, yeah, it's possible if you want to eat cake in the weekend, just eat cake. Just eat less cake than you burn.
1:290You have to burn more calories. It's just simple as that. If you eat less than what you burn, you will lose weight. But a lot of people forget this idea, so they start to think about all the problems which can be solutions for them, but they see them as problems. It's noise because they are focusing on, yeah, but when I am meeting with my friends, I still want to drink a glass of alcohol.
1:580Yeah, we know it's poison, but if you want to you can still lose weight drinking alcohol. Okay, yeah, but I still want to eat bread. Okay, go along, eat bread. It has nothing. Nothing to do with what you really want, if that's what you really want, because maybe losing weight is not what you want.
2:200Maybe you want to look good or you want to feel good or you want to feel fit or you want to dress up nice. Everything's possible and that's something else, because at that moment it's about your identity and about how you feel about yourself and your self esteem. You don't want to lose weight, you just want to feel more secure. That's okay, but then that needs to be the goal. And a lot of people take up so many things with only one goal they want that the goal is is not visible anymore.
3:010It disappears, because when you want something and you think about all the things you need to do for it and you are focusing on these things, the goal disappears. So it's very important always to have a look at the goal and to think about it in the most simple way. If you want to lose weight, say that's really your goal, you just have to burn more than you eat. It's just like that. And yeah, you can say, yeah, I tried that, Okay, but what is necessary is that you measure how much calories you burn every day and really until grams.
3:480Very specific, know what you eat. That's it. And of course there are a few things to calculate as well. So like carbohydrates, fats, proteins, stuff like that. But still, in the end, on the end of the day, it's just like this.
4:090Eat less, burn more. That's it. If it's not working, go measure it. That's it. Lose weight, that's the goal, that's the way how to do it.
4:230Simple as that. But if the goal changes. Or you are thinking about a lot of solutions to eat less and burn more and these solutions are problems for you. First of all, do you really want to lose weight? And second of all, why all the the difficult solutions?
4:420Why are you thinking about these things? You don't have to train five times a week, train three times a week, train harder, train better. Don't train and go out walking or cycling. Maybe that's training, maybe it's just casual walking, casual cycling. Everything is Okay.
5:020Just lift how many calories you burn and make sure you eat less calories. That's it. I want you to make sure it's just like that. I don't want this video to be about losing weight all the time, but the mechanics of this idea, you need to translate it into your own goals for your business probably and to think about, Okay, what's my goal? Is this really my goal?
5:340Yeah, Okay, what's the simplest? Simplicity is very important. What's the most simple way to come to that goal? Like I said, Tesla is no longer a car company because in the beginning Tesla wanted to build electric cars. That was the goal.
5:530But then suddenly AI came, robots came, data came. And then suddenly Elon Musk told us in public Tesla is no longer a car company, it's a robotics company. But even that is not really the truth, because it's just a data company. It collects data about real world environments, because the company with the best data will produce the best robots. And now Tesla cars are just robots on wheels collecting data.
6:330That's it. But you are going to get stuck if the goal is not correct anymore. If Tesla would still be an electric car company, then they don't want to insert all the techniques and put in all the costs and effort to collect data. Maybe for driving the car in a better way, but it's so much less data than they need just to build a better electric car. So, you see the goal shifted and because of the goal shifted, they can understand by themselves why they want to have all this data.
7:180Suddenly it matches again. So for you as well, for your own personal or business goals, what are your goals and what's the most simple way to get to that goal? And the rest is just noise, cut it out, stop it, just think about it, just like if you want to lose weight, just eat less calories than you burn. If you burn more, eat less, you will lose weight. That's it.
7:480Simple as that for your business as well. Okay, what's the biggest problem in your company? Fix it at the most simple way. The most simple way can still be hard. I understand this, it's not easy to do.
8:040It can be a hard trajectory to do that, but still it's the best way. It's the way you have to do it. That's it. So cut out cut out all the noise. Make your goals very clear, and find the most direct path to that goal and cut out the rest.
8:320The rest is just noise.
