Why Do So Many Coaches Teach Things That Aren't True?
Most advice repeated by coaches and consultants is unverified opinion presented as fact. Real growth starts when people say 'this is my experience' instead of 'this is the truth.'
3 min read
Paul Veth noticed this while watching his two-year-old son, Joah, pick something up off the floor. Personal trainers had told him for years: look at kids, they always squat when they pick things up, that's the natural human movement, and adults who bend over instead have forgotten how to move. Paul Veth repeated that line himself, to other people, as fact.
Then he actually watched his son. Sometimes Joah squats. Sometimes he just bends over. Both. Not always the one, not always the other. A small example, but Paul Veth says he sees this pattern every week: 'this is bullshit, this is bullshit, this is bullshit,' scrolling through Instagram and TikTok, watching one person repeat what another person said, who repeated it from someone else, none of them having actually checked.