Why Is Your Business Full of Noise Instead of Focus?
Business noise happens when you pile excuses and complicated solutions onto a simple goal until the goal disappears. Cut the noise, name the goal, find the most direct path.
3 min read
Paul Veth uses a weight loss example to explain this. People say they want to lose weight, then immediately list reasons why it will not work: I want to eat cake on the weekend, I do not want to train five times a week, I still want a glass of wine with friends. None of that is actually a problem. If you eat less than you burn, you lose weight. That is it. But instead of holding onto that one simple mechanic, people turn every condition of their life into an obstacle. That pile of obstacles is noise, and it is not caused by being overwhelmed or stressed, according to Paul Veth. It is caused by losing sight of what the goal actually requires.