World Building Is de Nieuwe Marketing
Marketing schuift van klanten vinden naar werelden bouwen waar mensen bij willen horen. AI maakt de rest overbodig.
“Straks bestaan er voor de klant nog maar 3 tot 5 aanbieders. De rest bestaat simpelweg niet meer.”From the conversation
Why Is Marketing Changing So Fast in the AI Era?
It used to be simple. An entrepreneur has a solution, a potential customer has a problem, and the two need to connect. That's the whole job. Go back far enough and this was almost mechanical: you had a phone book, you had a leaking faucet, you looked under 'plumber,' and you called one. That's it. If you lived in a slightly bigger town you'd see a handful of names listed, and you'd pick one because someone mentioned him, or because you vaguely recognized the name. You didn't research five plumbers. You didn't need to know anything about the other four. You just called someone and your faucet got fixed.
Read the article →“World building is de belangrijkste marketingterm van de komende jaren: bouw een wereld waar mensen bij willen horen.”Paul Veth
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