Websites zijn dood. Je hebt een mediabedrijf nodig
Een website trekt bezoekers. Een mediabedrijf op je eigen domein bouwt vertrouwen en wordt gevonden door AI-agents.
“Je hebt geen website nodig. Je hebt een mediabedrijf nodig.”From the conversation
Why Don't You Need a Website Anymore in 2026?
Paul Veth puts it directly: if you still think you need a new website, you are thinking like it's still 2010. A website used to exist for one reason only, so a human could find contact information, read a blog article, or locate a service or product. That job is disappearing. In a few years, AI agents will find the services and products themselves. Paul Veth argues that once AI agents can transact directly on a domain, the traditional website loses its function entirely. What replaces it is not nothing, it's an AI endpoint, a place where AI connects instead of a human clicking through pages.
Read the article →“AI haalt het robotachtige uit mensen. Wat overblijft is de puur menselijke verbinding.”Paul Veth
Paul Veth I used to carry 400 records to every gig. Then came CDs, then a USB the size of my thumb. Just a wallet and a headphone, that's it. That's exactly what's happening to your business right now. AI strips the noise, and what's left is the actual thing: your voice, your vision, the human behind the camera. A website was built for humans to click around. AI agents don't click around. They need an endpoint. Your media company on your own domain is that endpoint. When there's a human on the other side of the camera, trust can be built. You listen, then we have the call, then we meet, then we connect. The robots are taking the robot out of us humans. What's left is worth showing up for.
Paul Veth Media is the only thing that can connect you without calling, video calling, or handshaking another human being. Just like what I'm doing right now to reach out and say: hi, I'm Paul. That's how trust starts. And that's exactly why you need a media company on your own domain, not a website.
Every edition lives in the archive.
This edition also appeared as 12 posts on Instagram, X and TikTok. The house lives here.
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