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Paul Veth 400 records. That's what I carried to every gig. Then CDs came. One bag. Then a USB. Just like a wallet, and a headphone, that's it. Same six-hour set. The burden just kept shrinking. The same thing is happening in your business right now. All that noise around your website, all those tools, all those systems handling delivery and sales and follow-up? That was your record bag. Heavy, necessary, but still just a format. And now there's AI. AI takes care of the noise. What stays is the only thing that was ever irreplaceable: the seed. And that seed will, for now, be human. AI reforms what you already created. Distributes it. Scales it. But it starts with you recording, talking, showing up. That part doesn't change. So you don't need a website anymore. You need a media company on your own domain. One place where everything comes together. Your voice, your content, your AI endpoint. Build your own media company on your own domain and stop thinking in formats. You don't need a website. You need a media company. That's it.
